What remarketing is
It's showing ads to people who have already been in touch with your company: they visited the website, watched a video, messaged you on WhatsApp or followed your profile. These people already know you, so they usually respond better and cost less than a new audience.
Who's worth reaching
- People who visited a product or service page and didn't reach out.
- People who started a quote or a purchase and didn't finish.
- People who watched most of one of your videos.
- Past customers, for repeat purchases or referrals.
What to show
For people who have already seen the offer, show what they were missing to decide: a customer review, the answer to a common objection, a limited-time deal or a behind-the-scenes look that builds trust. Repeating the same ad ten times wears people out.
The caution
Limit how many times the same person sees the ad, and exclude people who have already bought. Remarketing done well feels like a useful reminder, not like being followed.