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What's changing, every day.
Technology, marketing and artificial intelligence news gathered from Brazil's main news sites, in Portuguese and updated several times a day, plus XBoost's own articles.
XBoost articles
Written by people who do the work.
MarketingGoogle Business Profile: the free ad many businesses forgetAddress, hours, photos and reviews show up before your website. Here is what to look after.Read article → AIAI and VFX videos: what you can already doFrom ads to launches: where AI speeds up production and where it still needs people.Read article → AIAI in customer service without losing the human touchHow to use a WhatsApp assistant to answer fast and hand off to a person at the right time.Read article →
Today's news
Technology, marketing and AI in real time.
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The stories are in Portuguese, from the Brazilian outlets named on each one. Here you only see the headline, a short summary and the link to the original story.
Marketing guides
To go deeper.
Practical XBoost guides on paid ads, landing pages, remarketing, data and media budget.
- A landing page that turns clicks into contactsXBoost guide · Conversion
- Paid ads: where to startXBoost guide · Paid ads
- Remarketing: reaching out again to people who almost boughtXBoost guide · Paid ads
- UTM: how to know where each customer came fromXBoost guide · Data
- The metrics that matter in paid adsXBoost guide · Data
- How to plan your paid media budgetXBoost guide · Strategy
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